Whose Merch Is XPLR?

When fans search for XPLR merch, they’re usually diving into the world of two adventurous YouTubers—sam and colby merch. XPLR is not just a clothing line; it’s a brand built on a spirit of curiosity, courage, and community. But to understand whose merch it is, and why it’s more than just apparel, we need to explore its origins, meaning, growth, and connection to the fans.

1. The Creators Behind XPLR

xplr merch is the official merchandise brand of Sam and Colby, best friends who first rose to fame on Vine in the early 2010s. Originally from Kansas, their online persona grew through comedic skits and stunts before shifting toward urban exploration and paranormal content on YouTube.

Their style of storytelling—venturing into abandoned places, haunted sites, and mysterious locations—created an audience that wasn’t just entertained but deeply inspired. This fan community would later become the foundation for the XPLR brand.

2. The Meaning of XPLR

The name Sam and Colby hoodie is an abbreviation of the word “explore”, which perfectly represents Sam and Colby’s message:

• Push yourself to try new things.

• Step outside your comfort zone.

• Face your fears.

• Live life with curiosity.

From the start, they wanted XPLR to be more than a typical YouTuber merch line with just their faces or catchphrases. Instead, they envisioned it as a lifestyle brand that fans could wear as a badge of their own adventurous spirit.

3. The Early Days of XPLR Merch

In its initial phase, XPLR merch was sold through a partnership with Fanjoy, a popular platform for influencer merchandise. This allowed Sam and Colby to reach their growing audience without needing to handle production or distribution themselves.

The early drops included hoodies, T-shirts, and hats with bold XPLR logos and designs referencing exploration. Even back then, the merch stood out for its clean aesthetic—minimalist yet meaningful.

4. Taking Full Control

As the brand gained traction, Sam and Colby made a pivotal decision: to take XPLR in-house and manage it independently. This gave them full creative control over designs, materials, and marketing.

By 2022, they were operating their own team, choosing premium fabrics, experimenting with unique prints, and crafting collections with a streetwear influence. This change also allowed them to release limited-edition drops that quickly sold out, adding a sense of exclusivity.

5. What XPLR Represents to Fans

For many fans, wearing XPLR is not just about supporting Sam and Colby—it’s about expressing a mindset.

The designs often feature:

• Adventure themes — compass icons, topographic patterns, and exploration symbols.

• Fearless mottos — phrases encouraging courage and personal growth.

• Dark and mysterious tones — tying in with their paranormal investigations.

It’s apparel that feels personal, as if you’re part of a shared movement rather than just a customer.

6. The Growth of the Brand

From a small online merch shop, XPLR has grown into a multi-million-dollar business. By 2024:

• Online sales brought in $7.7 million.

• Retail partnerships with Zumiez (starting in 2023) and Hot Topic (in 2024) added $5.3 million more in revenue.

Their products are now available both online and in physical stores, allowing more fans to connect with the brand.

7. Popular Products

Some of the best-selling XPLR items include:

• Classic XPLR Hoodie — A staple piece featuring the brand’s core logo.

• Haunted Collection — Apparel inspired by their paranormal series, sometimes with glow-in-the-dark elements.

• Exploration Tees — Minimalist graphic T-shirts with nature or travel-inspired designs.

• Accessories — Beanies, mugs, phone cases, and more.

These products are often released in limited quantities, making them highly sought after by collectors.

8. Community Connection

One reason XPLR thrives is the direct engagement Sam and Colby maintain with fans. Through YouTube videos, Instagram posts, TikTok clips, and even in-person meet-ups, they actively share sneak peeks, behind-the-scenes content, and styling tips for new drops.

Final Thoughts

So, whose merch is XPLR?
The short answer: It’s the official merchandise of Sam Golbach and Colby Brock.

The longer, more meaningful answer: XPLR is the embodiment of their message—live curiously, embrace adventure, and step into the unknown. It’s a brand that bridges the gap between creator and fan, turning shared values into something tangible you can wear.